About Us

Traffic Control CRM formed in the early 90’s – back then as Traffic Cop, with our first DMS partner. Traffic Control was developed and designed from within a working car dealership with a laser focus on ease of use, employee engagement, increased efficiency, simplifying business processes, reducing compliance risk, reinforce branding, increase integrations, and focus on customer support. Over the years, thousands of users in hundreds of dealerships across the US have helped our development team to continually improve and innovate. With years of development and valued customer feedback, with Traffic Control, you have your choice of DMS – AutoSoft, AutoMate, and ADAM with more integrations underway.


To allow car dealers to take control of their dealership, increasing efficiency, simplifying business processes, reducing compliance risk, reinforce branding, and offer top customer support for all of our products and services while giving dealers a choice of DMS – AutoSoft, AutoMate, and ADAM.. 


Here at Traffic Control, we are dedicated to continually develop our CRM solution to bring our dealers the most innovative design, more management control, financial solutions, service views, and business analytics.


You know your business – we get that. All Traffic Control does is give you complete control over it. Manage your sales leads, your sales staff and more. We help you do what you already do best – we just help you do it BETTER.



We know it sounds cliche’, but it really is true. We’re car dealers – so we know exactly what’s missing from the other CRMs out there. We dealt with it for years – and finally decided to put together the most comprehensive platform we could. We are more than proud to introduce TRAFFIC CONTROL. It’s made us better, and it can do the same for you, we’re sure of it


Full Features – Small Price Tag

Traffic Control offers many of the features the big box CRM’s offer, but without the hefty price point. We have all of the fundamentals dealers are looking for such as lead management, finance/DMS integration, and document management but without the excessive features many dealerships do not need or use. With the big box CRM’s this means you are paying out every month for options you are not even able to take advantage of. If you are currently with a big box CRM, ask us how we can cut your monthly bill in half!

Empower Your Team

Every sales rep wants to be successful – Traffic Control helps them achieve their goals. Empowering your sales team with automated lead integration and management means more time is being spent on actual customer engagement rather than data entry. During your initial setup, our support staff helps you complete your personalized business processes that fit how your individual dealership operates and get you off to a running start. With TC, you customize your lead assignment process, follow-up triggers, and give managers a clear view of the entire sales flow from their logins. Traffic Control CRM partners with several finance programs, pushing your customer record straight to F&I, including the digital documents the sales rep has already prequalified them with a single push of a button. Close sales faster and more efficiently!

Simply Sell More Cars

Isn’t that basically what every dealership wants? We have the formula for success! We help dealers make the customer experience as efficient as possible, reducing wait time, increasing documentation accuracy, and being able to push the customer record to your F&I program and DMS. Traffic Control makes it easy, proficient, and stream-lined for staff to not only follow-up with active customers, offer the best finance options, close the sale, file the proper paperwork, but to stay in touch with past clients long after the sale to win over repeat business. Never miss an opportunity, again!

Want to know more details about Traffic Control CRM? Request a quick no-obligation demo of our product and see how we can help you sell more cars!


” We left Traffic Control for 2 months and we missed the program and the customer service. Not to mention the money we save with Traffic Control!”

Dan Campos

Sales Manager, Seacoast Mazda

” “Traffic Control CRM makes it simple to follow up with customers either before or after the sale. All the information is right in front of you and it reminds you what is important today and every day. The sales department can see what’s going on out in service, which customers are coming in tomorrow and who is here today. Managers working in the back office can keep an eye on who’s up front out of sight of their desk. You can even tell if a salesperson made a phone call to a prospect or a past customer just by the color coding of the customer’s information. It’s easy to see who is putting in the effort.””

Bob Gibbs

General Manager, Tom Gibbs Chevrolet

“Traffic Control makes it simple to keep up with all of our internet leads.”

Taylor Fornear

Internet Manager, Three Rivers Chrysler

“I like how Traffic Control helps me stay organized!!

Jerame Arthur

Sales, Leach-Wilson Chevrolet Buick

“Traffic Control CRM has been a big help in passing our BDC Assessments.””

Brittany Chesser

BDC Manager, Glen Sain Motors

“I really like how simple Traffic Control is to use. I have never used a CRM tool before, so having one that is easy to understand is a big help to me.”

Eric Adkins

Sales Representative, Vallery Ford

“The Document Management tool in Traffic Control makes it easy to stay organized“.

Jason Boothe

General Manager, Vallery Ford

“I love that you can search by vehicle notes. If we have a customer looking for a specific vehicle we can do a quick search and find everyone with that vehicle.”

Joey Yost

Customer Care Manager, Dave Knapp Ford

“I like the integration with the 3rd party leads and the ability to round robin.”

Carey Sneed

General Manager, Dennis Sneed Ford

“I like how easy it is to set up actions for my sales team in the Automotor feature in Traffic Control!

Steve Mak

General Manager, Les Mak Ford

Traffic Control was designed FOR dealers BY dealers, and exists solely to make the difficult undertaking of dealership control MANAGEABLE and PROFITABLE!


Melbourne, Florida, USA

Monday-Friday: 9 am – 6pm EST

Closed Sat. and Sun.